The audit-first philosophy.
We don't quote implementation before we've done an audit. Not because we're being precious about process — because anyone who quotes an AI build from a 30-minute call is either guessing or selling you something they've already built. Both lead to bad outcomes.
The audit is the part of the engagement where we earn the right to recommend a build. It is also where we earn the right to tell you not to build, when that's the right answer. The fee credits toward implementation if you move forward, so the audit is effectively free for clients who proceed — and the report is yours regardless.